Thought leaders are subject-matter experts who are seen as an authority in their niche because they can simplify complex ideas and tell a good story about them. These experts lead the discussion by articulating what’s new and changing about their niche subject.
In this online workshop, we will define thought leadership and you will be asked to articulate the ideas you want to be known for inside and outside of your organization. If you are an independent business owner, you will articulate the area in which you want to be seen as an authority, as it relates to your business. From there, we will brainstorm story angles that will help you find new ways to express your ideas and make them accessible to a wider audience. You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn.
Given the COVID pandemic, we will also explore ways for you to adapt your usual storylines and find a voice to lead in times of change.
Please note: This workshop is neither a typical “storytelling” workshops nor is it solely focused on thought leadership. It takes you through the first steps needed to write like a thought leader: finding your niche and framing your story.
Registered participants will receive the log-in details 2-3 days before the online workshop.
15:45 – Doors open 16:00 – Online Workshop 19:00 – End