CFA Workshop
Many CFAs know they should be more visible on LinkedIn—but struggle with what to say, how to sound credible without self-promoting, and how to build a voice that earns trust.
In this 90-minute interactive workshop, Rhea Wessel and Dirk Aßmann-Staudt will help participants move from “I should post more” to a clearer, more confident LinkedIn presence rooted in thought leadership.
Participants will identify the niche they want to be known for, learn how to frame stronger stories and ideas, and get practical guidance on making their LinkedIn profile and activity more authoritative, findable, and engaging.
How to prepare:
Consider: What do you want to be known as an expert for, and how do you see this area differently than others? Be specific.
First 30 mins: Find your thought leadership niche — positioning, differentiation, and partner breakout
Second 30 mins: Frame your stories — content ideas, writing prompts, and hands-on AI-supported exercises
Last 30 mins: LinkedIn optimization — profile tips, platform best practices, live profile feedback, and Q&A
